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Arena Football League and HealthSouth Announce Partnership for 2005
Ten AFL teams activate partnership locally
PRNewswire-FirstCall
NEW YORK

The Arena Football League (AFL) and HealthSouth Corporation, one of the nation's largest providers of outpatient surgery, diagnostic imaging and rehabilitative healthcare services, today announced a multi-level partnership, designating HealthSouth as an Official Marketing Partner of the AFL and Official Healthcare Provider of select AFL teams. The deal carries an option that would extend the agreement through 2007. Financial terms were not disclosed.

Through the partnership, participating AFL teams will receive significant healthcare services including use of a full- and part-time trainer during the season, direct medical services including orthopedic care and physical therapy, X-rays, MRIs and CT scans, and customary training supplies.

"This agreement represents a true partnership as HealthSouth will assist the majority of our teams in critical healthcare services, while leveraging the AFL's growing media assets," said GLENN HORINE, President of AFL Properties.

HealthSouth holds an advertising position in several media outlets, including Fox Sports Net regional broadcasts, Sports Byline weekly radio show, AFL 2005 Preview magazine and online with http://www.arenafootball.com/ , where HealthSouth will be a sponsor of AFL Fantasy Football and the League's E-newsletters.

"We're proud to be working with the Arena Football League and its players," said Jim Covert, Senior Vice President of Sales & Marketing for HealthSouth's Outpatient Division. "We feel that this is an excellent marketing vehicle to promote the services we provide and an opportunity to provide the AFL with the quality sports medicine for which our clinicians are well known."

A key branding initiative with the AFL partnership is HealthSouth logo identification during televised games through on-field signage (dasherboard) and game promotions, as well as additional in-arena public addresses and video jumbotron announcements.

HealthSouth is the latest in a growing list of companies that have associated with the AFL, including new partners such as Upper Deck (trading cards), Electronic Arts (video game), Fox Sports Net (regional game broadcasts) and Las Vegas Events (ArenaBowl XIX). In addition, NBC Sports, U.S. Army, Champs, ADT and Nike are all partners who have recently renewed their AFL partnerships for one or more years. The 2005 season represents the most significant corporate support in the AFL's 19-year history.

About Arena Football League

On the strength of its Mission Statement and Fans' Bill of Rights, the Arena Football League -- the second-longest running football league in U.S. history -- is in its 19th season. Often recognized as one of the nation's most affordable and fan-friendly sports leagues, the Arena Football League is America's fastest-growing sport. In 2005, the AFL celebrates its third season on NBC and its first season of comprehensive regional broadcasts on Fox Sports Net.

About HealthSouth

HealthSouth is one of the nation's largest providers of outpatient surgery, diagnostic imaging and rehabilitative healthcare services, operating facilities nationwide. HealthSouth can be found on the Web at http://www.healthsouth.com/ .

   CONTACTS:
   HealthSouth
   Andy Brimmer, 205-410-2777

   Arena Football League
   Jennifer Boehm, 212-252-8116, jennifer@arenafootball.com

SOURCE: HealthSouth Corporation

CONTACT: Andy Brimmer of HealthSouth, +1-205-410-2777; or Jennifer Boehm
of Arena Football League, +1-212-252-8116, or jennifer@arenafootball.com